Hi there; Barry & Kim with the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ hope that you & yours are doing good.

02/20/2025 - Hot off the press from the Gulf of America; please find info from the just released January 2026 Market Report with data from Collier County based; Southwest Florida Board of Realtors; NABOR with this quote as part of the report for the Naples Market Area:  “Competitive pricing sparks sales!” ~ Barry & Kim with 239RealEstateDeals.Com LLC see this too across Southwest Florida Market Areas.  Currently, we have buyers beginning to get off the fence in different price points.  Here is the most recent Mortgage Interest Rates Projection Blog that we shared a few days ago.

Over the past year we have been able to find and negotiate a number of excellent deals for buyers across all of Southwest Florida where homes were priced correctly for today’s market with continued Pending Sales; please reach out for more details: 239-360-5527.

Daily, we track the Real Estate market here in the various Southwest Florida communities, where we are entering a buyer’s market in reality; technically a balanced market at 6 months + / - keeping in mind that pre-plandemic inventory was 4 to 6 months’ supply, and in some higher end neighborhoods 12 months of inventory which was normal for those particular communities.   

We recently listed a number of new listings, plus we have a number of sellers getting different type properties ready to sell at this time.  With a number of recent and pending closings we are continually able to negotiate 239 Area Deals for buyers (who we have prepared) having wanted to relocate or have that second home here.  Approximately 68% of deals for us remain cash transactions; lower interest rates and increased “feel good factor” play a role; as always.  

👉 View Our Exclusive Featured Listings Here 👈 🏡

Sellers or Buyers; feel free to reach out with any questions on the current market, call: 239-360-5527; as everyone’s situation is uniquely different; plus, there are always opportunities available in any type market.

Additionally; from this link, you may check out the stats in the different Naples / Collier / Lee County Property Types & Price Ranges.

Let us know if you want more information on any aspect of the Real Estate Market here in Southwest Florida; Barry is a member of four different MLS Systems Covering all of Southwest Florida & beyond; we can provide Detailed Reports & Data for any area; Locally and Nationally including Custom Reports on the Luxury Real Estate Market in Naples, Marco Island and Lee County; encompassing all of Southwest Florida; just let us know if you want reports on other market areas.      

Utilizing our 🍀 239RealEstateDeals.Com LLC ☘ Cutting Edge Technologies; including the best available Virtual Tools / Systems, we are continuing to Efficiently Help Sellers & Buyers; previewing, showing, negotiate deals & Selling Homes; helping people to move / relocate across the US on a daily basis; even with relatively low inventory in some cases.  Southwest Florida seems to continually keep increasing in desirability for buyers from all across the United States and internationally, for end users & investors alike.

Click Here and Below for a Link to Live Market Statistics for all of Southwest Florida.

Interesting Statistics for January 2026 versus January 2025:

·       Overall inventory down 11%. 

·       Overall Pending Sales up 40%

·       Median closed sale price down 4%.

·       New Listings down 17%

·       Overall Closed Sales up 0.5%

·       Single family home closed sales down 6%

·       Condo home closed sales up 8%

·       Days on market up 5%

Sellers, Buyers, Brokers and Agents need be fully informed to help you make the best possible Real Estate deal decisions / provide the best advice all round while looking at the overall picture. If financing, appraisers need to be fully informed too!

January Activity Shows Competitive Pricing Sparks Sales

Naples, Florida.  (February 20, 2026) – Sellers in the Naples area housing market enjoyed increased buyer activity in January as pending sales increased 40.3 percent to 1,065 pending sales from 759 pending sales in January 2025.  According to the January 2026 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), there were 2,053 price decreases during January and 1,906 new listings, which opened the door to buyers seeking more choices in all price points and home types.  Broker analysts reviewing the report anticipated January would enjoy continued sales momentum, as seen during the second half of 2025, and point to the 9.2 months of inventory as a signal that Naples has returned to a balanced market.

“Sellers have gotten the message,” said Carrie Lademan.  “Competitive pricing sparks sales!”

The overall median closed price in January decreased 4.1 percent to $627,500 from $654,000 in January 2025.  However, this was driven by the condominium market, which had a 3.4 percent decrease in median closed price, to $450,000 from $466,000 in January 2025.  The single-family home market, which had about 500 fewer properties for sale than the condominium market, reported a 1.6 percent increase in median closed price, to $812,500 from $800,000 in January 2025.

Despite a surge of 907 more new listings in January compared to December, overall inventory during January decreased 10.6 percent to 6,328 properties from 7,082 properties in January 2025, which highlights a rapid pace of sales outpacing new supply.

The Time to Buy is Now

“Buyers are making purchase decisions earlier because they can’t wait and look around—the property they want might be gone,” said Mike Hughes.  “Historically, sellers drop prices at the end of season, but we are seeing a shift as more sellers understand being competitive from the start of season is an advantage.”

Ryan Bleggi remarked that “cash sales in January were up.”

The report showed 67 percent of sales during January were cash sales.  In January 2025, 61 percent were cash sales.

“We also experienced some multiple offer situations in January as more sellers priced their homes competitively so it increased buyer demand,” said Lademan.

Overall closed sales increased 0.5 percent to 564 closed sales from 561 closed sales in January 2025.  Closed sales of condominiums increased 8.2 percent to 276 closed sales from 255 closed sales in January 2025.  However, closed sales of single-family homes decreased 5.9 percent to 288 closed sales from 306 closed sales.

Depending on several factors including negotiations, inspections, and financing, it can take a sale under contract (pending sale) up to 90 days to close.  “My advice to agents working with buyers today is to be vigilant and schedule inspections as early as possible,” said Hughes.

The NABOR® January 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary.  NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025.

Luxury Market Shines

The median closed price of single-family homes nearest the beach continue to rise.  In Central Naples (34104, 34105, 34116), the median closed price of single-family homes increased 11.4 percent in January to $715,000 from $642,000 in January 2025.  And in the Naples Beach area (34102, 34103, 34108), the median closed price of single-family homes increased 5.8 percent to $2,645,000 from $2,500,000 in January 2025.

Interestingly, condominiums over $5 million sold faster than any other home type and price point this January.  Days on market for this property type in January fell 30.9 percent to 105 days from 152 days in January 2025.  And in the 12 months ending January 2026, closed sales of homes with 4 or more bedrooms increased 9 percent.

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Understanding a home’s true market value can be a complicated process when there is great market dispersion and many factors influencing list price determination; please call local expert Realtors, Barry and Kim at 239-360-5527 for the best available guidance right here in Southwest Florida.

We compiled a Library of Tools and Resources to help anyone in relation to hurricane topics and preparedness.  HurricaneHelpFL.com points to this Resource, or Click Here

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Buying or selling a home in Southwest Florida is a big and fast-moving endeavor.  That is why there has never been a more important time to work with a REALTOR® such as Barry Hoey and Kimberly Zuponcic PA, Hoey Team, 239RealEstateDeals.Com LLC who can help you write a good contract that protects you and gets the paperwork in order so your sale or purchase goes smoothly throughout the process.  We cover all of Collier and Lee counties.

Having an experienced REALTOR® (Such as Kimberly Zuponcic PA or Barry Hoey, Broker owner of 239RealEstateDeals.Com LLC) during today’s relatively low inventory environment is an essential partnership for buyers because experienced REALTORS® are poised to hear about a home before it goes up for sale, they know exactly when new homes hit the MLS in real time, and they can share this valuable information to home buyers.  Further, REALTORS® work closely with many other agents, have alerts set up when new homes are listed or back on market, and know how to maneuver the process so a buyer can act fast when a new listing meets a client’s purchasing criteria.

The Hoey Team ☘ have secured a number of deals recently in both Lee County and in Collier County for Buyers; we help & serve Sellers and Buyers in all of Southwest Florida; including the Islands. Reach out today, call or text 239-360-5527 for information.

We are also Marketing Some Fabulous Listings across Southwest Florida make sure you check them out.

If you are looking to buy or sell a home in Southwest Florida, contact Barry & Kim with the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ who serve all of Southwest Florida including Fort Myers, North Fort Myers, Cape Coral, Matlacha; Sanibel, Captiva and all the Islands; Miromar Lakes; Estero; Bonita Springs; Marco Island; Goodland; Everglades City; Ave Maria; basically all of Collier and Lee Counties; based in Naples who have respected qualifications, track record, experience; skills; additional education; best available technology; knowledge and the most desirable credentials to help you including to correctly provide an accurate market comparison and efficiently negotiate a sale with impressive results.  Please ask for or click here to check out our sales stats and testimonials to help show you this.  

For homeowners / sellers considering to sell a home in Naples or any part of Southwest Florida; should you want to upsize, or downsize, contact Barry and Kimberly with the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ who have the reputation, experience; work ethic, local market knowledge; and the best possible tools & systems to provide an accurate market comparison in todays market so you can determine the right asking price to achieve the best possible bottom line.  Our vast array of marketing methods / tools and negotiation skills are second to none.   

REALTORS Barry & Kim can also ensure your next purchase in the Naples / Southwest Florida market area is a success in an efficient, stress-free way.  We facilitate deals for Sellers and Buyers; guiding the transaction all the way through close.

P.S. ~ If You'd like for us to create a regular Video Tour for ANY of the Properties on our website, just CLICK "Video Request Button"; from property details.  We will get a custom video tour to you.

For all of Collier County; Lee County; Covering all of Southwest Florida and beyond with our Team; find out more at: www.239RealEstateDeals.Com  or contact Barry or Kim via email at Barry@SWFLLuxury.Com  or KimZuponcic@Gmail.com  or, Call/Text the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘   (239)-360-5527; thanks.

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Barry & Kim with the Hoey Team  ☘ 239RealEstateDeals.Com LLC

Barry Hoey, REALTOR®, CIPS, CLHMS, CRS, GRI, SRES

Full time Real Estate Broker Owner

Kimberly Zuponcic PA, REALTOR®, CRS

Full time Real Estate Sales Associate

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"Your Real Estate Concierge"

Barry@SWFLLuxury.Com

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