01/23/2025 - Hot off the press from the Gulf of America; please find info from the just released December 2025 Market Report with data from Collier County based; Southwest Florida Board of Realtors; NABOR with this quote as part of the report for the Naples Market Area:  “closed sales increased 52.3 percent in the Naples Beach area [34102, 34103 & 34108] during December, even as this area’s median closed price increased 15 percent.” ~  With what we are witnessing, Barry & Kim with 239RealEstateDeals.Com LLC see this too; currently, we have buyers beginning to get off the fence in different price points.  Here is the most recent Mortgage Interest Rates Projection Blog that we shared a few days ago.

Over the past year we have been able to find and negotiate a number of excellent deals for buyers across all of Southwest Florida where homes were priced correctly for today’s market with continued Pending Sales; please reach out for more details: 239-360-5527.

Daily, we track the Real Estate market here in the various Southwest Florida communities, where we are entering a buyer’s market in reality; technically a balanced market at 6 months + / - keeping in mind that pre-plandemic inventory was 4 to 6 months’ supply, and in some higher end neighborhoods 12 months of inventory which was normal for those particular communities.

We recently listed a number of new listings, plus we have a number of sellers getting different type properties ready to sell at this time.  With a number of recent and pending closings we are continually able to negotiate 239 Area Deals for buyers (who we have prepared) having wanted to relocate or have that second home here.  Approximately 68% of deals for us remain cash transactions; lower interest rates and increased “feel good factor” play a role; as always.  

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Sellers or Buyers; feel free to reach out with any questions on the current market, call: 239-360-5527; as everyone’s situation is uniquely different; plus, there are always opportunities available in any type market.

Additionally; from this link, you may check out the stats in the different Naples / Collier / Lee County Property Types & Price Ranges.

Let us know if you want more information on any aspect of the Real Estate Market here in Southwest Florida; Barry is a member of four different MLS Systems Covering all of Southwest Florida & beyond; we can provide Detailed Reports & Data for any area; Locally and Nationally including Custom Reports on the Luxury Real Estate Market in Naples, Marco Island and Lee County; encompassing all of Southwest Florida; just let us know if you want reports on other market areas.    

Utilizing our 🍀 239RealEstateDeals.Com LLC ☘ Cutting Edge Technologies; including the best available Virtual Tools / Systems, we are continuing to Efficiently Help Sellers & Buyers; previewing, showing, negotiate deals & Selling Homes; helping people to move / relocate across the US on a daily basis; even with relatively low inventory in some cases.  Southwest Florida seems to continually keep increasing in desirability for buyers from all across the United States and internationally, for end users & investors alike.

Click Here and Below for a Link to Live Market Statistics for all of Southwest Florida.

Interesting Statistics for December 2025 versus December 2024:

·       Overall Pending Sales up 13%

·       Median closed sale price down 5%.

·       New Listings down 19%

·       Overall Closed Sales up 29%

·       Single family home closed sales up 29%

·       Condo home closed sales up 28%

·       Days on market up 12%

Sellers, Buyers, Brokers and Agents need be fully informed to help you make the best possible Real Estate deal decisions / provide the best advice all round while looking at the overall picture. If financing, appraisers need to be fully informed too!

December Home Sales Shows Market Confidence & Stability

Naples, Florida.  (January 23, 2026) – Overall closed sales in Naples during December increased 28.8 percent to 773 closed sales from 600 closed sales in December 2024.  Broker analysts reviewing the December 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), have been watching closed sales improve for seven months consistently.  They believe the increase in sales is largely due to sellers being more willing to negotiate.  Adjustments in prices – as a result of seller flexibility – effected a 2.5 percent decrease in the overall median closed price in 2025; and a 5 percent decrease in December to $570,000 from $600,000 in December 2024.  With 8.3 months of inventory available to buyers heading into 2026, broker analysts are cautiously optimistic that closed sales will continue to increase as our transition to a more balanced market is ideal for homes sales in Naples.

Paradise Preferred

“While the median closed price decreased in 2025, the average closed price increased 4.5 percent,” said Jillian Young, “This is because we are seeing a shift in the mix of product that is in demand today.”  A higher volume of high-end, luxury property sales has driven up the average price and conversely, a higher volume of sales in lower-priced, more affordable properties has exerted downward pressure on the median price.

Sales in the Naples luxury home market – $1.5 million+ – continue to outpace closed sales activity in other price categories.  Most remarkable, the December report showed closed sales of properties over $5 million increased 16.6 percent during 2025.

Carrie Lademan remarked that the report also showed “closed sales increased 52.3 percent in the Naples Beach area [34102, 34103 & 34108] during December, even as this area’s median closed price increased 15 percent.”

According to the report, overall pending sales increased 12.5 percent in December to 704 pending sales from 626 pending sales in December 2024.

“We had almost the exact number of pending sales in 2025 as we did in 2024 [10,178 vs. 10,090],” said Mike Hughes.  “But if you look at the number of pending’s [10,178] compared to closings [8,249] in 2025, you can see that there were still a considerable number of sales that fell through.  Sellers need to be aware of this because if a buyer comes back with a request, it may be in the seller’s favor to address their request and negotiate rather than allow the deal to fall through.”

Overall inventory during December decreased 3.8 percent to 5,714 properties from 5,938 properties in December 2024.  Inventory in December decreased the most in the 34116 zip code, 30.1 percent. This area also reported the highest closed sales for the month, a 155.6 percent increase.

Condo Grab

Despite reports of rising association fees, buyers were especially active in the under $300,000 condominium market last year.  Lademan noted that, “The report showed closed sales increased 56.6 percent in the under $300,000 condominium market during 2025.”

While the number of properties available under $300,000 has slowly declined in the last few years, the December Market Report showed the inventory of condominiums under $300,000 has been on the rise, leading to a 28.4 percent increase in closed sales of condominiums in this price category for December.  Overall inventory in the condominium market in December increased 1.2 percent to 3,088 condominiums from 3,050 condominiums.  An increase in condominium sales is anticipated in the first quarter of 2026 because condominium inventory under $300,000 increased 47.5 percent in December.

The NABOR® December 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary.  NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

New Conversations

According to Christine Citrano, NABOR® President, “The December report showed an 11.1 percent increase in closed sales of homes with four bedrooms or more.  I’m also seeing more people buy larger-sized properties with growing interest in multi-generational housing.” 

In response, Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC., replied “The December report shows great stability in the market.  But it’s not the same market we had 20 years ago.  Now the focus is on properties east of Airport Road; particularly in Golden Gate Estates area [east of 951], where we are seeing a whole new world emerge.  This is a great target for those looking to build or buy multi-generational homes.”

“There were almost 200 more closed sales in December 2019 than in December 2025,” said Ryan Bleggi, 2022 NABOR® President.  “But the median closed price has almost doubled since then.  As Cindy points out, it is a new world now where more and more of Naples is becoming a luxury home market destination.”

According to several broker analysts reviewing the December report, conversations in 2026 will look much different than in previous years because last year proved hurricanes are not an annual threat, insurance rates are now more competitive – Citizens Property Insurance Corporation, a not-for-profit insurer of last resort that was created by the Florida Legislature in 2002, just lowered its rates – and mortgage rates hovering around 6 percent are increasingly considered the new normal and will likely remain for the immediate future. 

Young concluded that “sellers who have achieved healthy equity or might be able to transfer a low mortgage rate to a new buyer should consider reducing their asking price because competition typically increases during winter season and homes priced to sell rise to the top.”

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Understanding a home’s true market value can be a complicated process when there is great market dispersion and many factors influencing list price determination; please call local expert Realtors, Barry and Kim at 239-360-5527 for the best available guidance right here in Southwest Florida.

We compiled a Library of Tools and Resources to help anyone in relation to hurricane topics and preparedness.  HurricaneHelpFL.com points to this Resource, or Click Here

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Buying or selling a home in Southwest Florida is a big and fast-moving endeavor.  That is why there has never been a more important time to work with a REALTOR® such as Barry Hoey and Kimberly Zuponcic PA, Hoey Team, 239RealEstateDeals.Com LLC who can help you write a good contract that protects you and gets the paperwork in order so your sale or purchase goes smoothly throughout the process.  We cover all of Collier and Lee counties.

Having an experienced REALTOR® (Such as Kimberly Zuponcic PA or Barry Hoey, Broker owner of 239RealEstateDeals.Com LLC) during today’s relatively low inventory environment is an essential partnership for buyers because experienced REALTORS® are poised to hear about a home before it goes up for sale, they know exactly when new homes hit the MLS in real time, and they can share this valuable information to home buyers.  Further, REALTORS® work closely with many other agents, have alerts set up when new homes are listed or back on market, and know how to maneuver the process so a buyer can act fast when a new listing meets a client’s purchasing criteria.

The Hoey Team ☘ have secured a number of deals recently in both Lee County and in Collier County for Buyers; we help & serve Sellers and Buyers in all of Southwest Florida; including the Islands. Reach out today, call or text 239-360-5527 for information.

We are also Marketing Some Fabulous Listings across Southwest Florida make sure you check them out.

If you are looking to buy or sell a home in Southwest Florida, contact Barry & Kim with the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ who serve all of Southwest Florida including Fort Myers, North Fort Myers, Cape Coral, Matlacha; Sanibel, Captiva and all the Islands; Miromar Lakes; Estero; Bonita Springs; Marco Island; Goodland; Everglades City; Ave Maria; basically all of Collier and Lee Counties; based in Naples who have respected qualifications, track record, experience; skills; additional education; best available technology; knowledge and the most desirable credentials to help you including to correctly provide an accurate market comparison and efficiently negotiate a sale with impressive results.  Please ask for or click here to check out our sales stats and testimonials to help show you this.  

For homeowners / sellers considering to sell a home in Naples or any part of Southwest Florida; should you want to upsize, or downsize, contact Barry and Kimberly with the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ who have the reputation, experience; work ethic, local market knowledge; and the best possible tools & systems to provide an accurate market comparison in todays market so you can determine the right asking price to achieve the best possible bottom line.  Our vast array of marketing methods / tools and negotiation skills are second to none.   

REALTORS Barry & Kim can also ensure your next purchase in the Naples / Southwest Florida market area is a success in an efficient, stress-free way.  We facilitate deals for Sellers and Buyers; guiding the transaction all the way through close.

P.S. ~ If You'd like for us to create a regular Video Tour for ANY of the Properties on our website, just CLICK "Video Request Button"; from property details.  We will get a custom video tour to you.

For all of Collier County; Lee County; Covering all of Southwest Florida and beyond with our Team; find out more at: www.239RealEstateDeals.Com  or contact Barry or Kim via email at Barry@SWFLLuxury.Com  or KimZuponcic@Gmail.com  or, Call/Text the Hoey Team 🍀 239RealEstateDeals.Com LLC ☘   (239)-360-5527; thanks.

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Barry & Kim with the Hoey Team  ☘ 239RealEstateDeals.Com LLC

Barry Hoey, REALTOR®, CIPS, CLHMS, CRS, GRI, SRES

Full time Real Estate Broker Owner

Kimberly Zuponcic PA, REALTOR®, CRS

Full time Real Estate Sales Associate

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"Your Real Estate Concierge"

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